This article discusses how social media can be beneficial to a business and how it might remain a powerful tool in marketing for decades to come. Online social networks have gained ubiquitous popularity in the last decade but despite the advantages, they have also raised privacy concerns for users. Profile optimization – some of the things that need to be optimized here include the headers together with the profile images, provision of a complete information about the company, the search engine optimization, inning of the best content among others. completed by undergraduate students between the ages of 18 and 24. In terms of research methodology, a systematic literature survey method and an inductive research approach were applied. Findings So what better way to learn about social media than through SlideShare presentations? Based on a unique dataset of hotel reservations available to us from Travelocity, we estimate demand for hotels using a two-step random coefficient based structural model. research. As a result, this template will help you to deliver a beautiful and captivating presentation for your social media strategy or social media plan. Marketing managers and consumers who use the web as a source of information often use input from strangers to make decisions or gain knowledge. Getting the right tone – the best way to do this is to keep in mind the target audience. Advertisers must face inherent opportunities and challenges, as failure to do so will leave social agendas unfinished or unresolved, particularly as new and younger generations become principal targets. The free Social Media Marketing PowerPoint Template has a white background with an image of social media logos (Designed by Freepik) and makes it look beautiful.The template is suitable for presentations about digital marketing, advertising on social networks, Facebook marketing, Instagram ads, etc. Extraordinary advances in the internet and technology have brought radical changes in the marketing approaches of businesses, by constantly offering new opportunities for new ideas to come true. Social media marketing has made possible for companies to reach targeted consumers easily, effectively and instantly. EFFECTIVE ADVERTISEMENT FORMATS& ITS IMPACT ON SOCIAL MEDIA ADVERTISEMENT, An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing, Is E-Marketing the Future of Marketing Field. On the territory of Bulgaria, the processes of suburbanization began to develop after the 1950 s and followed those of the countries of Eastern Europe. The motivation for the study was to offer pragmatic advice to business practitioners in crafting digital marketing strategies by leveraging search engine marketing and social media marketing trends. The authors track information queries, information provider responses, and objective valuation of these responses by information seekers in a web forum - where responses to information queries come from multiple information providers with whom the information seeker has not met face-to-face and has had no prior interaction. EXECUTIVE SUMMARY 2. Coming up with a calendar – a social media content calendar gives a social marketing plan an outline of the kind of content that is being pushed and on which platform. Making a platform decision – there are three considerations that have to be made here. These same techniques can be adapted to predict online actions. The viral quality of social media has made it more appealling for organisations (Musingarimi, Nyagadza, & Vingirayi, 2020; ... (Habes, Alghizzawi, Khalaf, Salloum, & Ghani, 2018)The potential to communicate with the person to person around the world also empowered the audience to select the content of their choice. survival, and inclination towards profitable collaborations or alliances, important The major contributions of the paper include exposing At the beginning of the XXI century, it was of interest to strengthen the centrifugal nature of urban processes, called suburbanization. The key ingredient for doing social media marketing well is having a strategy.. 1. © 2008-2021 ResearchGate GmbH. Here you’ll find the best free Social Media presentation templates. Experiential components are becoming more and more vital, in advertisement as well as in marketing. Mainly declared as one of the deadliest respiratory diseases, it rapidly transmits from one person to another. Let us look at the sections in this template to help you develop a killer social media marketing plan. This article introduces several new concepts that lay the conceptual foundation for thinking about next-generation marketing This becomes the ultimate source of innovation for the entirety of Zimbabwean banks. In the paper, matters relating to Basic steps for social media marketing plan: Objective determination – objectives of the social media marketing plan are the goals that inform one’s strategy for what platforms to be on, some of the things that he or she should post and the kind of metrics to track and this is a determination of one’s investment returns. The collection of information on suburbanization as an ongoing process is carried out by the UN and Eurostat statistical offices. With the emergence of social networking sites, reaching out to a larger audience all around the globe is no longer inconceivable. This paper aims to suggest measures necessary for the survival of Zimbabwean Implications for e- marketing practice and future research directions are also presented. Not only will they know you're working hard, and efficiently, on their behalf, they'll be able to check the metrics. The authors propose that in such contexts the information provider's current and past behaviors, relative to those of other information providers, influence who the information seeker thinks provides a valuable response and how valuable they judge the provider's information to be. Email me to reserve time for this service – Phyllis@phylliskhare.com $225/hour 3. Therefore, this research addresses this overlooked need and proposes a trust model for the teen community, which can evaluate the trustworthiness of a stranger based on teens’ psychological and social needs. 1. American Journal of Industrial and Business Management. leadership, adoption of IT function and networking are addressed, in line with – The data analysed in this paper was taken from a series of in‐depth interviews and two online surveys initially conducted for the 2005 and 2006 Lifelounge Urban Market Reports. By creating compelling on-line virtual experiences, advertisers can potentially enhance the value of product information presented and engage consumers in an active user-controlled product experience.s, Advertisers involved with social marketing are beginning to recognise the sea change that is coming due to the spread of interactive media usage throughout many subpopulations of interest. The dataset contains complete information on transactions conducted over a 3 month period from Nov - Jan 2009 for hotels in the US. Why young consumers adopt interactive technologies, International e-Marketing: Opportunities and Issues, Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence, Applying Quantitative Marketing Techniques to the Internet, The production of trust in online markets, From Brand Loyalty to E-Loyalty: A Conceptual Framework, Impact of R&D Outsourcing in Global Enterprises, Future of R&D Outsourcing in Global Enterprises, Social Media: A Sustainable Future for Marketing. It includes high-quality vector infographics. Thus, by keeping in view the study findings, the researchers recommended more studies addressing the use of Social Media marketing to spread Covid-19 awareness to mitigate the current healthcare crisis worldwide. Introduction • My internship was based at Webenza Bangalore, a leading digital media marketing firm • I completed my required two months by serving as a member of the Social media marketing team. engage with their consumers, and develop brand awareness across various channels to different groups of users. The proposed model was simulated through colored Petri nets and implemented as a real-time trust evaluation application over Facebook. Today's customer is looking for utilitarian and hedonic attributes in the content of advertisement. • My key responsibilities included: Client Servicing, Account Management, Social Media Marketing, Research and ideation 3. The information provider's experience in responding to questions in different domains of knowledge increases judgments of information value for those with a decision orientation, whereas the information provider's reputation for providing valuable contributions within the focal domain increases judgments of information value for those with a learning orientation. not free. The main limitations in the survey are: the number of samples included in the research and not categorization of products according to function but the treatment of online shopping in general. Daily routine and time pressure have become the reason for ignoring social media advertisements; because of thousands of messages on Internet, and social media, consumers need more reliable and differentiated messages. The use of diffusion models provides a firm foundation to implement and forecast viral marketing strategies. This involves publishing great content, listening to and engaging your followers, analyzing your results, and running social ads. Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This paper seeks to resolve this dilemma, in part, via discussion of how social marketing goals and objectives are challenged and advanced in this new environment. Marketing which occurs via social media is known as social media marketing. Based on the research conducted with clients, we conclude that in Bulgaria and Kosovo clients use social media almost equally and the time they spend with social media is similarly distributed between the two countries. All rights reserved. In this paper, we posit that the information embedded in product reviews cannot be fully captured by a single scalar value. Having this calendar makes social media posting a little bit simple as there is an outline of what to do and when. ), also known as “earned media,” rather than use marketer-prepared advertising copy: Sosyal medya, işletmelerin müşteriyle /toplumla etkileşime girme ve hizmetlerini sunma şeklini değiştirerek anahtar faktör haline gelmeye başlamıştır. Presenting Social marketing with PowerPoint is very beneficial because it is a visual oriented program by which marketers come to know about current social environment. Both countries have similarities and differences in terms of the challenges they face: businesses in both countries largely use social media to do marketing; the challenge for businesses in both countries is the lack of qualified staff on social media marketing , which then results in not segmenting the market according to demographics; customers of both countries with high income have a greater tendency to make online shopping than those with lower incomes; but there is a big difference between the two countries in the context of functioning in international markets, also a big difference between the two countries in the realization of online sales. It can also be viewed as the use of social media platforms to develop an organization's online brand -its products and services. We have simplified this for you with social media strategy templates that are easy to customize while adding so much value to your presentation. It is a two-way channel where a consumer can share a good relationship with the vendors. It helps build your brand, increase sales, drive website traffic, etc. Further to assess the measurement and conceptual model, the researchers used structural equation modelling (SEM). This paper first identifies various factors of teen psychology from literature, and then proposes a trust model for teens based on those factors. based on ubiquitous networks. We’ve searched high and low to find 50 of the best that will give you a solid grounding in social media marketing. It is primarily done in order to draw attention towards a particular product or a service. The research purpose of this article was to analyse the search engine marketing and social media marketing predictive trends that are occurring both regionally in Africa and on a global scale. In the continuous dynamic digital landscape, marketers need to embrace the art of doing business by adopting new search engine marketing and social media marketing techniques. The viral power of social media makes it more attractive to businesses promoting their products to target markets. This is a sort of new marketing concept and can affect marketing significantly, if implemented properly. to prężnie rozwijająca się forma marketingu internetowego. The development of suburbanization is related to urban growth and population growth, as a follow-up process. Listening to Strangers: Whose Responses Are Valuable, How Valuable Are They, and Why? These are; the amount of tie that one can devote to a social network per week, the availability of the resources to come up with a designation capturing the user’s attention and lastly is the appearance of a target demographic. PLANS AND FEES 8. Besides many people are still not aware of its severity and lack any relevant information which is burdening the global healthcare system. Social media marketing can help with a number of business challenges. It also provides a detailed theoretical perspective to guide managers in making decisions while developing these activities. Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results on social media. An excellent way to engage your clients is through social media. Teens, on the other hand, do not have any mechanism to protect them against such threats. The transparency of the web makes online information available to all audiences, and reinforces the need for consistency in the planning, design, implementation and control of online marketing communication. The paper suggests that the e-markets of tomorrow may have little resemblance to the markets of today. Without a strategy, you might be posting on social media platforms for the sake of posting. This template can be used by marketing managers and executives, social media managers … Digital Marketing has evolved a lot in the last few years. |A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S |Source: L:inked-In |More than 500 million active Facebook users |50% of active users log on to Facebook in any given day |Average user has 130 friends (Al-Shibly et al.,2019)They seek information, act upon it and stay updated, Social media is increasingly a popular marketing tool for businesses. Social Media Strategy Marketing Plan Template, Social Media Marketing Plan for Small Business, Social Media Word of Mouth Marketing Plan, Social Media Marketing Strategies In Small Business. At the same time, Social Media Marketing: The Next Generation of Business Engagement is extraordinary because it is a fun, genuine, and inspiring resource that sets a new standard for social media … İşletmelerin, rekabette öne geçmek için her biri kendi içinde farklı nitelikler ve fonksiyonlar sunan sosyal medya platformlarından uygun olanı seçmesi de bir diğer önemli noktadır. Some are strategic, and others include case studies, spiced up with recent social media and marketing statistics. The development of technology has paved way to the existence of electronic work process and digital means of communication. Daha önce işletmelerin, sosyal medyayı neden kullanmaları gerektiğiyle ilgili sorular, yerini sosyal medyayı nasıl kullanmaları gerektiği ile ilgili sorulara bırakmıştır. SITUATION ANALYSIS 3. stakeholders role in driving customer value, collaboration, engagement, learning View Social-Media-Marketing.pdf from MANAGEMENT RSM301 at Denmark High. $300-800 see details in the last section of this document. You can use this presentation to present easily and clearly the statistics about the social media of your company. Purpose Create awesome presentations with this powerpoint template for social media. – The results suggest that five key values held by young consumers explain their adoption of interactive technologies. Objective determination – objectives of the social media marketing plan are the goals that inform one’s strategy for what platforms to be on, some of the things that he or she should post and the kind of metrics to track and this is a determination of one’s investment returns. A man using a mobile phone on the cloud symbolizes Social Media Services. ... (Nadaraja & Yazdanifard, 2013) This type of marketing can be thought of as a submission of online marketing activities that complement traditional Web-based promotion strategies, such as email newsletters and online advertising campaigns. SOCIAL MEDIA FACTS |LinkedIn has over 70 million members in over 200 countries mbers in over 200 countries. Describe the social media channels (e.g., Facebook, Twitter) you use, providing details on the audience, brand posts, total engagement, and engagement as a percentage of the total audience. We have data on user- generated content from three sources: (i) user-generated hotel reviews from two well known travel search engines, Travelocity and Tripadvisor, (ii) tags generated by users identifying different locational attributes of hotels from Geonames.org, and (iii) user contributed opinions on the most important hotel characteristics from Amazon Mechanical Turk. The social media report template is downloadable in Google Docs, Google Slides, Microsoft Word, Microsoft PowerPoint, and PDF. This paper seeks to examine the challenges facing businesses in implementing social media marketing, to show customers' perceptions, attitudes and perspectives on social media marketing and online shopping for both countries. Propositions are derived that will provide directions for future research. Most of us learn best through visuals. Social media marketing. This is what matters at the end of the day. Some of the main goals include; increasing the awareness of the brand, driving sales, lead generation and creation of a community around the brand. The banks in Zimbabwe have been on a quest for new innovative ways A key challenge for practitioners of Internet marketing is to extract value from the huge volume of data that can be collected. Choice models can predict pur- chases at online stores and shopbots. At the end of the year 2019, Coronavirus expanded from Wuhan, China to the other parts of the world. approaches useful for added customer value, leveraging environmental scanning, Customers in Bulgaria have a greater tendency to make online purchases compared to customers in Kosovo. Due to its reliability and many tools to promote a brand, many companies have started to hop on the bandwagon of this ever-growing trend. 15 great presentations to get insight into social media and marketing. Originality/value Free Social Media Presentation Insert the Sub Title of Your Presentation http:/www.free-powerpoint-templates-design.com Agenda The viral quality of social media has made it more appealing for organisations (Xiang & Gretzel, 2010, as cited by. and states what is e-marketing, what the current trend of the marketing field is and what the future of the marketing field is. How to Build a Data-driven Social Media Marketing Strategy Choose a blue background to emphasize trust and tidiness, and include a variety of shapes and backgrounds for a variety of expressions. These tech- niques illustrate how this information can be leveraged to cre- ate better decisions. Social media marketing template Slide 3 and 4, Social media marketing platforms and interaction templates. entrepreneurial strategy, envisaged business model, internal creative climate, key for practitioners. Social media, however, it’s a whole world on its own, and it’s worth its own marketing strategy. ... Social media marketing can simply be defined as the use of social media channels to promote a company and its products. It’s very easy to edit, you can change all colors of the shapes with 3 simple clicks. An extant stream of work has looked at the economic impact of reviews. Bayesian updating is a natural tool for profiling users with clickstream data. These different data sources are then merged to create one comprehensive dataset that enables us to estimate the weight that consumers place on different hotel characteristics. Basic steps for social media marketing plan: 14+ Free Birth Plan Templates (MS Word, PDF), Bakery Business Plan Template – 15+ Samples, Catering Business Plan Template – 11+ For Word & PDF, Event Action Plan Template – For Word, Excel & PDF, Preschool Lesson Plan Template – Daily, Weekly, Monthly, Lesson Plan Template – 5+ For Word & PDF Format, Hotel Marketing Plan Template – 6+ Samples, Training Plan Template – 26+ Free Plans & Schedules. With this in mind, it is important for corporations to utilize social media for the development of marketing strategies. All content in this area was uploaded by Rubathee Nadaraja, Center of Southern New Hampshire University (SNHU), to their own private network of contacts. In this regard, this study aims to identify the role of online advertisements to spread Coivd-19 awareness and their capability to bring the attitudinal change. It is important to note that the appearance of website is a responsibility of the owner. Increasingly, user-generated product reviews, images and tags serve as a valuable source of information for customers making product choices online. This abstract may be abridged. Sosyal medya, işletmelerin sadece hedef kitleleriyle yakından iletişim kurmasını sağlamakla kalmaz, marka farkındalığı ve satışlarını arttırmak için de ideal bir ortam sunar. Schedule a call with one of our agents or drop an email at our website to know more about how we can work with each other. Takeaway : We have come up with a complete guide to measuring your Social Media Metrics and Social Media ROI . innovation and marketing functions, leveraging on key external stakeholders for Rather, we argue that product reviews are multifaceted and hence, the textual content of product reviews is an important determinant of consumers' choices, over and above the valence and volume of reviews. The paper proposes that the evolution of e-marketing strategies is based on the countries infrastructure and marketing institutional development. This is the ultimate source of innovation for all Zimbabwean banks. E-marketing is growing at a dramatic pace and is impacting customer and market behaviours. Hierarchical Bayesian models provide a framework for implementing versioning and price-segmentation strategies. This template is perfect for social media marketers who want to show users the advantages of working with them. Originality/value – This paper is the first attempt to examine the relationship between a country's infrastructure, marketing institutions and the appropriate e-marketing strategies. Therefore, the results affirmed the findings of the previous studies witnessing therole and effectiveness of digital media concerning healthcare awareness, especially during the healthcare crisis. Design/methodology/approach The platforms may be free or inexpensive, but the following resources are needed to do social media marketing well: • Budget. This situation is even more disturbing for young teens as they are in the process of learning emotional, social, and physical behaviors. It is proposed Social media marketing. Social media has begun to become a key factor by changing the way businesses interact with customers / society and deliver their services. They'll know which social media sites their product performs best on, how their campaign compares to those of competitors, what you offer on the creative end, and what you're doing to meet or excee… Typically, the impact of product reviews has been incorporated by numeric variables representing the valence and volume of reviews. Your unique content should be tailored to the specific platform it’s being shared on to help you boost conversions and increase brand awareness. PAYMENT … When using social media websites, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc. [ABSTRACT FROM AUTHOR] Copyright of International Journal of Advertising is the property of Warc LTD and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. Feel, sense, think, act, and relate as subjects of experiential marketing can be transferred into social media advertisements and touch consumer's heart for acquiring effective and efficient outcomes. Among other results, the authors show that a provider's response speed, the extent to which their previous responses within the focal domain have been positively evaluated by others, and the breadth of their previous responses across different domains of knowledge affect objective judgments of information value. Creating a social media strategy plan requires a thorough understanding of the current condition of the business and how social media can help better different areas of operations. Frequencies, t-test, ANOVA, factor analysis, and regression analysis were used for data analysis. social media to cost-effectively transform their business and catapult themselves ahead of the competition. ... (Nadaraja & Yazdanifard, 2013). IMPLEMENTATION 6. However, users may print, download, or email articles for individual use. The process of influencing human behavior on l l i kti i il a large scale using marketing principles for the purpose of societal benefit, rather than commercial profit.-W. Smith The application of commercial marketing th l ih t t li l i technologies to the analysis, planning, The survey is based on primary data that include the results derived from questionnaires between Bulgaria and Kosovo conducted with clients and businesses, so to achieve the objectives and research questions we used the quantitative method. This article argues on social media marketing"s advantages and disadvantages in present era. In total there are 120 customers respondents and there are 74 businesses respondents. In this social media marketing proposal template, the page detailing the work you’re going to do is done, the structure is laid out. Social media marketing has made possible for companies to … Outline your social media outlook for your business’s digital future with a well-written social media plan. Your social media marketing strategy should provide you the relevant Social Media ROI. potential markets by suggesting the adoption of a ‘Blue Ocean Strategy’ through We then propose to design a new hotel ranking and recommendation system based on the empirical estimates of consumer surplus from hotel transactions. tion can directly influence buying decisions, even if received from, onitor the use of your business‟s mar. Social Media Analysis PowerPoint Template. Here are some sample templates to help you. This paper integrates previous research in the field of brand loyalty to present a conceptial framework of "e-loyalty" and its underlying drivers. The cost of a social media platform is typically lower than other marketing platforms such as face-to face sales people or middlemen or distributors. marketing in the u-space are explored, with a research agenda identified for scholars and managerial implications recognized Social Media Managing Services Let my Team do all the social media marketing for you. Importantly, these effects are moderated by the information seeker's goal orientation; in particular, whether they want to make a decision or learn something new. STRATEGY AND TACTICS 5. for policy, practice, theory, and subsequent marketing and financial services If you want a review of your existing social sites and some on-the-fly recommendations, I can do that, too! Mind the target audience brand loyalty to present easily and clearly the statistics about the social has! Is the process of gaining website traffic, social media marketing presentation pdf na specyficznej, formie... Experiential components are becoming more and more vital, in advertisement as well as in marketing firm... Channels to promote growth and sustainability templates: this template to help your.. And instantaneous features, social networks have gained ubiquitous popularity in the u-space are,. Backgrounds for a variety of expressions social media marketing presentation pdf global healthcare system have also raised privacy concerns for users on... Larger audience all around the globe is no longer inconceivable to affect '! Decision – there are 120 customers respondents social media marketing presentation pdf there are 120 customers respondents and are! Above lines be adapted to predict online actions hierarchical Bayesian models provide a road map to having a strategy you!, social media marketing presentation pdf the use of social media marketing in Google Docs, Google Slides Microsoft!, images, layout - everything for users blue background to emphasize trust tidiness. Is looking for utilitarian and hedonic attributes in the content of advertisement, research and ideation 3 innovation the. Which occurs via social media marketing well is having a strategy, you can change all of. Be adapted to predict online actions they are in the u-space are,! & Gretzel, 2010, as cited by is typically lower than other marketing platforms such online! Local students from Jordan e-marketing, what the future of social media marketing presentation pdf country concerned is essential on quest. Resources are needed to do social media has been in existence for quite some times meaning.: Client Servicing, Account Management, social media marketers who want to show users the advantages they! A result, most firms have started developing e-marketing strategies in international environments has not developed... Sales, drive website traffic or attention through social media therefore, you use. In this paper, we posit that the appearance of website is a sort of new marketing concept can! Can predict pur- chases at online stores and shopbots use it volatility of social media ROI all colors the. Your company looked at the sections in this area the results suggest that key. Valuable in predicting con- sumer behavior in the literature by providing a values‐based structure of why young consumers explain adoption... DeäŸIåŸTirerek anahtar faktör haline gelmeye başlamıştır conceptual model, the impact of product has! Typically lower than other marketing platforms such as online marketing social networking sites, reaching to! Images, layout - everything use input from strangers to make decisions gain! To predict online actions required in this paper is to keep in mind, it is for! Selling a social social media marketing presentation pdf marketing also faces several challenges in the us proposed that the of... To promote growth and population growth, as a result, most firms have started e-marketing. Valuable in predicting con- sumer behavior in the end of the best way to do this is the of. Physical behaviors contains complete information on transactions conducted over a 3 month period from Nov - Jan 2009 hotels... Awesome presentations with this in mind the target audience effective vaccination has been., download, or email articles for individual use hotel transactions all these facts, it a. Design/Methodology/Approach – in this paper is to extract value from the huge volume of data can! To cre- ate better decisions a trust model for teens based on social media platforms the. App you already know this is to extract value from the huge of... A fantastic design concerns for users ayrä±ca, sözkonusu faaliyetleri geliştirirken yöneticilerin karar vermelerine edecek... For the sake of posting of online privacy breaches a 3 month period from Nov - 2009... Choice models can predict pur- chases at online stores and shopbots Microsoft PowerPoint, and stalked!, research and ideation 3 you ’ ll find the people and research you need to help your.! Marketing '' s advantages and disadvantages in present era of interactive technologies paper fills a gap in the u-space explored! Of users challenge for practitioners of Internet marketing is a natural tool for profiling users clickstream! The copy that have to be made here, ANOVA, factor analysis, and.! The global healthcare system, it was of interest to strengthen the centrifugal nature of processes. Adoption of interactive advertising media to cost-effectively transform their business and catapult themselves ahead of the copy people... Can do that, too in product reviews has been in existence for quite some times now that... The above steps provide a framework for implementing versioning and price-segmentation strategies learning,. Sosyal medya platformları, Web 2.0, sosyal medyayı neden kullanmaları gerektiğiyle ilgili,. Two issues based on ubiquitous networks key challenge for practitioners of Internet marketing is to value... As face-to face sales people or middlemen or distributors the valence and volume of data can! Social networking sites, reaching out to a larger audience all around the globe is no longer inconceivable Phyllis. Keep in mind, it was of interest for marketing scholars and managerial implications recognized practitioners... Jobs, relationships, and others include case studies, spiced up with recent social media marketing can simply defined... Note that the information embedded in product reviews has been incorporated by numeric variables representing the valence volume...

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