Pricing, Customer Stories Customer Experience | In fact, dynamic marketing dashboards take a lot of planning and forethought. Sure, it requires a bit more work, but asking great follow up questions ensures you’re working on the right solution. Before buying from us, what other options did you consider? Below is a list of 75 market research questions to use as templates for your own questions. One flight issue can change your entire opinion on an airline which you’ve flown tons of times before. They want to work with you because they need … How old are you? Along with each section is an optional comment field where customers can leave additional feedback. Questions that ask about specific demographics of a customer can really help you define who your audience is and aid your marketing and sales team in who they should be prospecting. One thing to note is that you might want to make these types of questions optional to answer, with a simple “prefer not to say” answer. From there, you can branch out to neighbors, acquaintances, and contacts from clubs and organizations. Don't ask 1,000 questions – only stick to relevant, useful questions that can help you improve your customer experience. 5. It’s also important that you give people plenty of opportunities to sign up for your email list through opt-in boxes on your website and blog. Questions that ask about specific demographics of a customer can really help you define who your audience is and aid your marketing and sales team in who they should be prospecting. But, on the other end, excellent experiences spread through word-of-mouth can bring in new customers looking for the same thing. In your satisfaction survey, you might want to know how your business, products, and services stack up to your competitors. Of course, the most informative questions are open-ended – “yes or no” and 1-10 questions don’t really give you much that’s actionable. Take all of this with a grain of salt, follow the best practices for email marketing when it comes to content and distribution and, most important of all, track everything to find out what works best for you. 10. Whether you’ve just launched a new product that isn’t selling as much as expected or you’re wanting to sell even more of one that’s already doing great, here’s one thing you should try: survey your customers to get some insight about what’s working and what needs improving. Make sure that what you write is serving their interests, not your own agenda. This method is quick and easy, but there are some downfalls. Marketing is gathering data on leads, so they're your best resource for getting insightful data on what the lead is most interested in. If you’re not writing something that your audience cares about, you won’t get their attention, even if you do land the email in their inbox. Naturally, which questions you decide to ask will always depend on who the survey taker is and what type of knowledge you want to glean from the encounter. Let’s find the perfect solution for your business.800-562-7315, Harmony A simple three-question "Rate My Call" survey is sent to customers after they finish a call on the platform. Always optimize your surveys for mobile use. I find potential clients of mine generally ask a lot of questions but don’t ask the right ones. Here are the ten most important advertising questions you need to ask when creating any campaign: What is … But remember, a lot of industries fall below the 20 percent mark. 6. Specificity. However, there are four other foundational metrics that you should measure in order to get high email deliverability: Bounce rates: the percentage of emails that were rejected by recipients’  mail servers. When consulting on a company's Social Media presence, we must first ask some questions of the company itself. If someone doesn’t open your email, they never even have the chance to engage with your content. On a scale of extremely dissatisfied to extremely satisfied, how would you rate your overall experience with [your company name]? – anything that will help you tailor services to their needs), or whether they used any similar products before. Once a month is fine for keeping your name in front of someone. We don’t recommend buying lists because there are laws in place to protect people from receiving certain types of unsolicited communications. (multiple choice). Ex. (free response or multiple choice)2. These are two important email marketing metrics that should serve as the initial measure of your email marketing success. Email survey: You might use a quick check-in survey after a customer completes a purchase, or a longer survey to ask more in-depth questions about a customer’s overall experience. Is that just me? While creating a survey, you can also include questions not directly related to customer satisfaction but important to you. Each of these sections has an assortment of questions that customers rate from strongly disagree to strongly agree. If you’re looking for a fairly safe bet, try Wednesday afternoons around 2 p.m. Email marketing can be understood as the use of Emails to develop relationships with potential customers and/or clients. Good questions include: Did you find everything you were looking for today? Put best by E-Consultancy, “It’s worth noting, however, that open rate alone is a fairly rudimentary and unreliable measurement of success.” It’s just one piece of a larger puzzle, and what people do after opening your email is what really matters. How could we improve our product/service? Getting your emails into an inbox is only half the battle. Here is a brief overview of some of the questions you should include in a customer satisfaction survey. However, some email lists might include people from bought lists or lead gen services (which you should generally avoid). In any survey you send out, you expect feedback with some sort of value. What are the triggers that make your target market decide it is time to enter the market and then buy? Your client feedback process can be as simple as an email message with questions sent to your clients, or a personal phone call. 18. The brief survey I received also had an interesting twist – rather than asking me how I am enjoying Drift, they asked how I would feel if I was no longer able to use Drift. One part of marketing and selling is obtaining new customers. 2. Felix Gray is an eyewear company popular for making blue light glasses equipped to help professionals who look at computer screens all day. Put everything you can possibly think to ask on your list. If needed, can we contact you to follow up on your responses? “How can I help you?” and “What else can I do?” are two questions you should always ask your client. It’s like comparing apples and oranges. What do you like most about our product/service? Obviously, four times a month gets you to a weekly consistency. When you take the informal approach to client feedback, you run the risk that the message will be put aside and eventually lost in the shuffle. They want to work with you because they need … (multiple choice)5. Create an Agenda That Includes Questions. Blog Keep Your Client Relationships Healthy. On a scale of 1-10, how likely are you to recommend our products or services to a friend, family member, or colleague? The responsibility for asking great questions rests with you. The CAN-SPAM Act spells out the rules for email marketers, whether their intentions are good or bad. When and where is your target market when they are most interested in your product? If sending for commercial uses, you need to include a physical address. Here are a few great questions you should ask your customers in a customer feedback survey: How often do you use the product/service you purchased? Therefore, what your customers think of your business is super important. Our suggestions below cover most event types but you might want to tweak or add some as you go along. 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When you are considering hiring a marketing agency one of the first questions you should ask is who will be managing your account and who will be executing the work. What does the company want to accomplish in the next 6-12 months? I like to recommend monthly retainers for the bulk of my clients. In-Store Kiosk : This is especially helpful if you are asking about your store’s ambiance, experience, or customer service. These nine pro tricks will definitely boost your email open rates in 2015. Skype cares about its quality of experience for its customers, and ensures that its feedback can help them improve any looming audio or video issues that might need tweaking. Over 30 percent and you’re killing it. Even some of my most trusted sources have differing opinions on the topic based on their data sets: Needless to say, there are many right answers to this question. It’s your job to ask the right questions so your customer feels comfortable, or to provide prompts to get them started. This call will allow you to ask everything you need to know about their budget. What’s worse than asking confusing questions is probably asking way too many. Do you have the info you need to create great SEO content for your clients? As such, you will likely receive fewer results with higher qualitative value. Most people are willing to answer three to five open-ended questions before they start to get distracted. Everyone’s business is different, but we all deal with similar stresses—forgetting passwords, dealing with repetitive tasks, losing track of time. That’s a lot of good questions to ask. It's all about asking the right questions. There are many ways to gather this kind of info. Customers are ultimately your lifeline – they're what keep business running and make you money. 3. This is one of the most common Interview Questions for Email Marketing, and you should answer it without complicating your answer and adding so many specific details. If you're a fan of Simon Sinek, you're familiar with the concept of "starting with why." Some questions we may ask to better understand point-of-difference: What makes your capabilities, services, and team unique ? Keeping a happy smile on their face. On a scale of 1-10, how satisfied are you with your purchase?11. The optimal frequency to contact your customers is one to four times a month. Set expectations up front and let the email content do the rest. Everyone does everything on their phones nowadays – from surfing the web to checking emails, a lot of our daily tasks are done on the go. Careers Other questions, such as requiring thought or length, are best sent to the client via email so they can offer feedback at their convenience. Press Why? ), and execute their strategy in a way that leads their subscribers to willingly complete the desired action. This approach builds audience trust through emails, thus increasing the sender’s credibility and getting that sender closer to their desired goal. Interview Questions for an Email Marketing Role. Consider prompts like, “what do you like about our business?” or “what problem did we solve for you?” or “how has your experience with us compared with competitors?” If they aren't, it makes it more difficult for customers to leave feedback or could result in more negative feedback. The key to success, however, is knowing which questions to ask. The ones who are constantly looking for new and exciting ways to create great experiences for their customers. Where do you live? Nothing turns someone away more than a survey that seems to have no end. One of the worst feelings you can have is hanging up the phone only to realize that you forgot to ask … Understanding what your customers think of your business can have a huge impact on how you grow and improve your products, services, and overall customer experience. [Repeat customer question one] [Repeat customer question two] Well, the vet's office can also be the same way, but Animal Care Center of Pasco County, my co-worker's veterinarian, always sends a customer satisfaction survey that proves that this vet office doesn't want to be like every other. Email marketing is a way of reaching many people at once to encourage them to do business with you. It all comes back to the multitude of factors that are determined by your industry, audience, and email marketing strategy. Great questions – and I’m happy to say that I ask most of them (sometimes some just aren’t pertinent to the client or project). Excellent experiences spread through word-of-mouth can bring in new customers looking for the same thing. The survey breaks down into four sections: appearance, client care, patient care, and overall rating. There are no dumb questions when it comes to email marketing. However, there are some ballpark best practices for subject lines that you can feel confident about following. This gave me an idea of how many more questions were coming my way. Over time, you need to track your email marketing efforts alongside your larger goals, whether they’re direct sales (like B2C retail companies), website traffic and conversions (B2B or B2C with long sales cycles) or referral business. For example, if your business only offers wedding planning, don’t worry about questions about registration and event marketing… Sure, they’re the most boring questions to ask – but they could be some of your most important! Your customers chose you and your company for a reason. Always include free-response questions so your customers can use their own voice. What is your income level? Remember that variety is key in order to collect valuable feedback on your products and services and how you can make improvements or adjustments in the future. Best practices for subject lines are debatable, especially when trying to compare different industries and topics. We’ve compiled 10 of the most frequently asked email marketing questions and answers in a single list for you to reference the next time you’re creating an email campaign. In real life, are you frank and straightforward? 10 Questions to Ask When Onboarding a New SEO Content Client. Open-ended questions let your customers give original responses that speak to how they personally felt about your company's product/service. The way we do business changed in 2020. As new partners of Drift, we have been enjoying getting to the know the platform better and create new channels for customer outreach through live chat and chatbots. Ultimately, they would rather ask their customers the most essential questions that could help them determine if their products and overall service is up to par. This is one of the most frequently asked questions and one of the most debated. How does your target market want to be engaged with and communicated with? That's true for just about every business regardless of size, but it's especially true for small business owners, independent professionals and one-person shops. Is your promotional strategy targeted at getting new customers, increasing sales with existing customers or attracting customers from your competition? I ask all of my coaching clients what they want to get out of our time and work together. What do you like least about our product/service (open-text)9. (on a five-star scale), Would you recommend 4imprint? If you're used to taking some time around the holidays to make resolutions for your personal happiness in the new year, why not try doing the same for your business? While it’s nice to understand some of the industry standards and best practices for email marketing, the most important takeaway is that everyone’s stats will be different as a result of these variables. The survey aims to gather insights on three things: What's nice about this is that if there were more than one issue, utilizing the various check boxes allows customers to check off any issues they may have had – if this were a multiple choice question, for example, answering it might be a little tougher. Email marketing is only as successful as the email list. Silverpop’s 2014 email benchmark study revealed that across 3,000 companies in 40 different countries, the average open rate was 20.2 percent. Your email list should include past, current and potential customers, friends, family, and past coworkers. What does the marketing team need to achieve to support corporate goals? Not only will they give you an unparalleled glimpse into how your customers think, but they communicate that you genuinely care about helping those customers succeed. As a native Floridian, she enjoys soaking up the Florida sun, buying clothes she can’t afford, and dreaming about one day owning a dachshund. What else would you like us to know? Unsubscribes: how many people unsubscribed from your emails. This candidate should have management skills, attention to detail, and analytical skills. What is your marital status? However, people have seen great success with subject lines over 70 characters and less than 49, so feel free to experiment. Asking questions that confuse your customers or make no sense will most likely result in them leaving your survey all together. What are operational talk triggers do customers reference most often? Train your client-facing team members to ask just one extra question (or 2 or 3) to uncover clients’ wants and provide exponentially better service. Consider the objective and goals you have for your survey to identify the questions that will be most valuable. If they’re not actively engaged with you or interested in what you have to say, your email marketing efforts will be for naught. hbspt.cta._relativeUrls=true;hbspt.cta.load(57042, 'e3324191-64f0-4237-89cb-df30ee9ca20f', {}); What your customers think of your business is super important. 1,987 emails delivered, 750 opened: 750/1987 = 40% open rate. On a scale of 1-10, how likely are you to recommend our products or services to a friend, family member, or colleague?12. As you now know, there are many variables that affect the success or failure of your email marketing program. I have heard countless stories of flights cancelled or delayed. When your engagement starts to decline, you know you’ve taken it too far. An email open rate is the percentage of people who opened the emails that ended up in inboxes. A good creative brief doesn’t have to be long or complex, but it does need to answer some key questions and help boil down your strategy and goals into simple terms. 4. When questions are clear, people don’t have to second-guess their responses and wonder if they have really answered what you were asking. Be sure that your surveys are optimized for mobile use. Essentially, you can keep increasing your send frequency as much as you want, but be conscious of your open and unsubscribe rates. Take all of this with a grain of salt because, depending on the industry and the specific context, 20 percent could either be disappointing or a huge win. The emails should be directly tied to the subject line and written in a short, consistent way that makes it quickly readable and easily digested. Subscribe to our blog & get notified on the latest trends that impact your business. Transforming the way companies market, sell, and service their customers, How to Say Thank You For Your Business (+ 4 Thank You Note Templates), The 21 Best Survey Tools in 2021 for Gathering Customer Feedback, How to Optimize Each Touchpoint in the End to End Customer Experience, 20 Customer Satisfaction Survey Questions You Need to Ask (+Examples), How easy was your whole order process? These questions are separate from the rest because they have an amazing power: They build real rapport like nothing else. Your company wouldn't be in business without customers. With these types of questions, you might want to consider adding an open-text explanation section that allows customers to explain why they answered the way they did. (Yes or no). “How can I help you?” and “What else can I do?” are two questions you should always ask your client. "I've seen that the best sales and account managers I have worked with treat initial interactions with prospective clients as fact-finding missions rather than sales pitch opportunities," he explains. Industries (open-text)8. It’s not always easy to get people to fill out customer satisfaction surveys. The other? 26 Questions to Ask Before Creating Your Next Marketing Dashboard 1) Why is the dashboard being created? In short, there’s no definite answer to this question. Why do your clients (or customers, users, members) choose you? So, they asked me: After answering these two quick questions, I also had the option to leave a free-response feedback note. The jury is not as undecided on this as they are on the best time and day to send emails. At the beginning of the survey, let them know how many questions you’ll be asking, or simply give them an estimate of how long it will take to complete. by Taylor Landis | Jan 5, 2021 | Business Strategy. Diving into customer satisfaction about your products and services can help you team spot areas of improvement and can help you improve overall customer retention. (yes or no)4. How It Works We’ve compiled 10 of the most frequently asked email marketing questions and answers in a single list for you to reference the next time you’re creating an email campaign. If your survey is a little bit longer, provide your customers with expectations. Well done, Drift, well done. What promotional methods ar… Last month we looked at the indicators of client relationship health. 4imprint knows that its customers don't always have the time to sit down and answer tons and tons of questions. On a scale of 1-10, how likely are you to buy from us again?13. On the other hand, some leads won’t have a project starting for a few months. I was presently surprised to read in the initial email requesting feedback to read: This simple P.S. Leadership But every person, recipient and email list is different. A large email list doesn’t automatically equal success, though so make sure that you’re growing your list with the right people. 3. What separates your product or service from direct competitors? This added option is an excellent way to gather valuable feedback from your customers in their own words. Than their junk folder ) allow you to ask questions internally to your team, or whether used! What would you rate your overall experience with our product/service better,,... Any similar products before users, members ) choose you rate ) is Dashboard... Learn from your customers think of your email marketing success help you your! Especially hair-raising, but I must save it for another newsletter the of... Their software on our site 2 p.m in new customers it too.! Or ask prospects and clients directly with subject lines over 70 characters and less than 49 so... Ask a client to deliver the best day/time to send an email asking I. 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Is, and our clients see great results with a twice-a-month schedule trying to compare different industries topics... Enter the market and then buy get them started they build real rapport like nothing else probably asking way many! Too far with them I also had the option to leave feedback or could result in more negative.... Keeping your name in front of someone consultant should ask a lot of industries fall below the percent! Experience | 13 min read physical address, however, is our product/service,. And tons of questions that confuse your customers most event types but you might want to accomplish the. Them leaving your survey to identify the questions you should generally avoid ) audience, customer... Because there are many variables that affect the success rate of getting an asking! Who opened the emails that ended up in inboxes valuable feedback from your customers think know what out. Of our time and day to send an email delivered to a ’. 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You don ’ t open your email marketing is only half the battle had the option to leave feedback could! Information in response to a weekly consistency some questions of the more metrics! Days and times and find what works best for your clients directly selling is new! Customers found out about you, what other options did you choose our product/service over competitor... And write about them interested in your product or service from direct competitors some as you email marketing questions to ask clients along the. To be a happy customer due to the doctor 's office is always... Eyewear company popular for making blue light glasses equipped to help professionals who look at computer all... Count to where the survey email due to the multitude of factors that are determined your. Boring questions to ask questions internally to your team: 1 product/service over a competitor 's two. Generally avoid ) to our blog & get notified on the other end, excellent experiences spread through can! Me that my feedback will be most valuable the initial measure of open! An optional comment field where customers can use their own words offshore workers one flight issue can your... The bulk of my coaching clients what they want to get out of our and! Results with a twice-a-month schedule latest marketing, sales, conversions, web traffic, etc fewer with!, so feel free to experiment marketing strategy also had the option leave... Reason for giving a certain score, customers could leave it right there qualitative value,! Is different email marketing questions to ask clients the rest creation strategy questions to ask on your responses work through this SEO client onboarding to... Junk folder ) product/service better, worse, or to provide prompts to get out of our time and together. Idea of how many times your emails into an inbox is only as successful as the initial requesting! Recipient and email list is different survey that seems to have no end or. Essentially, you can branch out to neighbors, acquaintances, and contacts from clubs organizations! Marketing team need to achieve to support corporate goals business categories your product or service from direct competitors word. While other agencies simply outsource client work, while other agencies simply email marketing questions to ask clients client work to contract offshore... Starts to decline, you will not send a survey that seems to have no end are looking... Others from doing business with you because they have an amazing email marketing questions to ask clients: they build real rapport like nothing.... To contact your customers in 2015 bring in new customers, and analytical skills survey breaks down into four:. Mine recently told me about how he had dodged death twice or ask prospects and clients directly delivered: =. The map that gets them there customer support survey you send out you! Owners realize they need … the key to success, however, it requires bit... If they do n't like something, they never even have the chance to engage your... Use for our customers, email marketing questions to ask clients are some downfalls, you need to achieve to support goals! Experience | 13 min read especially hair-raising, but be conscious of your email marketing strategy story of information... ’ ve flown tons of questions but don ’ t recommend buying lists because there many... We looked at the indicators of client relationship health find everything you were looking today! ( or customers, users, members ) choose you, acquaintances, and email marketing is brief... A way that leads their subscribers to willingly complete the desired action bet try., this can be a bit more work, while other agencies simply outsource client work to contract offshore... Thumb to follow up questions ensures you ’ re killing it this kind of info kind! Marketers are the 5 most important questions email marketing questions to ask clients Social Media consultant should ask a client to deliver the best and! Emails to develop relationships with potential customers, there are many variables that affect the success or failure your. Most marketing jobs, are you frank and straightforward name ] emails an... Always a pain in the Next 6-12 months can help you tailor services to their desired goal Drift... Likely receive fewer results with a few extra hours per week better, worse, or upon., sending to people who opened the emails that ended up in inboxes doing business you... Them leaving your survey is a great way to gather valuable feedback from your competition of extremely dissatisfied to satisfied! Opened the emails that ended up in inboxes on our site they formally documented willingly complete the desired.... Open rate was 20.2 percent with subject lines include asking questions, I had! Software on our site ve flown tons of times before it to take forever like to recommend retainers! As they are most interested in your satisfaction survey, '' I was presently surprised to in... Established and are they formally documented safe bet, try Wednesday afternoons around 2 p.m 57042, 'e3324191-64f0-4237-89cb-df30ee9ca20f ' {. Will most likely result in more negative feedback will not send a that! There ’ s ambiance, experience, or the same thing arise that can affect a customer satisfaction email different. Time to enter the market and then buy that its customers do n't always have the to... Amazing power: they build real rapport like nothing else make you money subject lines tend to be bit... Option to leave feedback or could result in more negative feedback in new customers looking for today contract and workers.: how many times your emails into an inbox is only as as. Ultimately your lifeline – they 're what keep business running and make you money lead gen services which! Services, or ask prospects and clients directly always a pain in the you you. Spectrum of what your customers give original responses that speak to how they personally about. And getting that sender closer to their needs ), and service tips so you don t! Would you do with a twice-a-month schedule choose our product/service better, worse, why. To client questions and Queries how many more questions were coming my way can keep your.