Nike’s North American segment grew at a compound average growth rate (or CAGR) of 1.5% from fiscal 2017 to fiscal 2019. Nike has three main business segments: footwear, apparel, and equipment. Although with apparel and sports the market is pretty broad, for the most part this market is composed of teenagers and young adults. Based on the demographic segmentation, Nike targets individuals according to their gender, age and life cycle stage. The segment’s revenue growth has stalled over the last few years. Market segmentation is the selection of groups of people who will be most receptive to a product. Demographic segmentation is a factor used by Nike to target individuals according to their age, life-cycle stage, gender, occupation, and generation. Today we think of Nike as a sports-brand outfitter, but one that encourages us all to strive to victory. Arveen ShaheelB 050Segmentation & Targeting 2. 16 Amazing Nike Demographics. Nike mainly focuses on consumers that are aged between 15- 40 .The business enterprise caters to both guys and female athletes equally, and is setting an increasing centre of attention on the tweens and teenagers to construct long-term brand loyalty. The most frequent methods of segmenting include demographic variables such as age, sex, race, income, occupation, education, and household status. Nike had segmented their customers into four categories which are demographic, geographic psychographic, and behavioral segmentation.Psychographic segmentation for Nike is that they provide their customer variety of products that suits their interest and meets their standards. Nike products targets every demographic and psychographic in society. Nike uses demographic segmentation as one of the factors to target on every individual by their age group, gender and generation. 2. SegmentationGeographicDemographicPsychographicBehavioral Market segmentation of the Nike company Demographic Segmentation Demography segmentation they include age, race, family income, and education level, among others. Nike taps into the emotions of the global audience by addressing themselves as an athletic-wear company that exists with the belief that everyone in this world is an athlete. Nov 18, 2015 Nov 18, 2015 by Brandon Gaille. NIKE - Segmentation & Targeting 1. First and most important to be told is that Nike targets customers between 11-45 years old, with greater weight to teens in order to build long-term loyal consumers. In Greek mythology, Nike was the Winged Goddess of Victory. The Romans called her Victoria. Demographic segmentation in Nike is based on occupation, age and a gender; Psychographic segmentation focus on interests, lifestyle and values; Behavioral segmentation focus at brand loyalty, the intended use of the products and services and the beneficiary of the products and services (Strasser, 2003). Her sisters are named Strength, Force, and Zeal in various languages. Demographic Segmentation: Segmentation according to demography is based on consumer- demographic variables such as age, income, family size, socio-economic status, etc. In 2019, footwear led the way in terms of sales revenues, bringing in over 24 billion U.S. dollars that year. Nike sees no need to market to a specific niche. V arious exa mples, for the impressive work of Nike on R&D. 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